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The CEO on your WhatsApp might not be real
21 Jul 20261 min readAI4U Desk

SEBI just flagged the "Boss Scam" — fraudsters using AI deepfakes and voice cloning to impersonate CXOs and drain company accounts. Ai for India, stay alert. Follow us for more updates | Ai4u
SEBI flags the 'Boss Scam'
SEBI warned on July 17 that fraudsters are impersonating CXOs to trick finance teams into wire transfers.
The boss sounds real now
Attackers use voice cloning, deepfake calls, and malware hijacks to impersonate executives live.
So what should finance teams do?
SEBI's advisory lays out the rules — and none of them assume the message in front of you is real.
Verify on a separate channel
Call the executive on a known number before transferring funds — never treat the message itself as proof.
Lock down the tech
Don't open executable .zip files from unverified senders, and log out of inactive WhatsApp Web sessions.
Trust has moved offline
When AI fakes your boss's voice, face, and chat, a separate-channel callback is the only real control.
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